TRADITIONAL AND LOW-COST MICRO-SATELLITE SCOOP SHOPPES
The multi-unit business model of Ritter’s Frozen Custard has far more potential than the typical frozen treat retailer.
For a traditional inline or end-cap Ritter’s shoppe, you should plan to invest $365,500 to $693,900. Free-standing shoppes are estimated at $501,500 to $1,107,900 in total initial investment.
Once you’ve developed this traditional unit where you make your ice cream on site, you can then inexpensively develop micro-satellite, retail-only scoop shoppes in the neighboring area.
This means that you can easily open low-cost, easy-to-run scoop shoppes in high-traffic locations. You’ll continue to make ice cream fresh each day in your first, traditional shoppe, and deliver it to your micro-satellite shoppes from there.
Micro-satellite locations can be as small as 400 sq. feet. As a result, they have a dramatically reduced investment and operating overhead. They’ll be close in proximity to your traditional production shoppe, and you can develop them with a reduced estimated total initial investment of only $156,000 to $486,500.
In this way, Ritter’s unique local production and supply chain business model enables you to easily open scoop shoppes in bustling places like mall food courts, airports, high-volume lifestyle centers, entertainment complexes and sports venues, to serve your customers where they hang out the most.
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